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Giving Customers live support chat

Live support for a website means increased sales for a website. Customer relations in the online environment can be a tricky thing. Dealing with online customers has both similarities and differences from dealing with in store customers. What is similar is what they want. They want help. They want to be able to find what they need quickly and have help doing so. They also want to feel that they were not ignored during the experience. What differs I show those are to be achieved. In an in store shopping environment customers and associates are together in the same physical location. Obviously, they are not in the online shopping environment. So, methods have been developed to bridge that gap. One such method is live support.

Live support is a way for online merchants to connect with their customers. Through text, audio or video instant messaging, customers and associates are able to interact with each other in real time. Many sales are lost because a customer has a question about an item or service. They may or may not wait for the answer via email. In all likelihood, they will not and the sale will not be made. Live chat allows those questions to be answered immediately.

Live support for a website has a couple of primary goals. Helping the customer navigate the website is one. A customer does not want to engage in endless searching and clicking to find the product or service they need. Websites offering a variety or a large number of items may find it difficult to prominently display each and every offering. Live help support allows a representative of the site to help lead the user to what they desire. Customers locate their item and check out quickly rather than having a discouraged and disgruntled person leave the site in a huff because they couldn't navigate the site. A live help system results in fewer abandoned shopping carts full of lost sales.

Perhaps the most important benefit of live support for a website is the increased level of customer satisfaction. Customers want to feel valued. They do not want to be ignored or to feel that their presence is not important to the merchant or service provider. To provide live support is to provide attention to the visitor. It is much like being met with a friendly face and greeting when a live support text box pops up upon entering a website. The customer feels valued and, in turn, will likely make a purchase on the site and return for more in the future.



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