In order for a business to thrive, it needs to have a loyal and engaged customer base. Doing right by the people who buy your products or services is critical for continued success. There are many things you can do as a business owner to go above and beyond for your customers; below are five ways to show them that you value their patronage.
Have a Great Staff
Friendly and helpful service can go a long way in keeping your customers coming back for more. If employees are loyal to your company, it will show in the way they treat prospective buyers. A happy team means happy customers. This is especially important in hospitality industries like food service.
Communicate with your Customers
Offer a wide variety of ways for people to get in touch with your business. For example, tools such as live chat can increase customer satisfaction. Support representatives can help to solve problems and upsell your other products or services. Being responsive to Facebook messages, voicemails, and e-mail inquiries will help to increase the customer-friendly reputation of your business.
Beyond just answering questions as they arise, work to reach out and follow up with your customers regularly. Use email marketing to alert customers to new products or current promotions. This type of communication can also help to improve conversions in your business. You can reach out to customers with reminders regarding abandoned shopping carts or reach out with coupons and other buying incentives. With proper communication, you effectively engage your customer base and improve sales.
Handle Complaints Professionally
Unfortunately, not everyone will be happy with the product they purchased or service they received. How you handle complaints will determine how likely it is that a customer will give you another chance. For example, if their issues are resolved quickly and to their satisfaction, they are well-positioned to forgive a mistake. A defective product or lackluster service may not mean irreparable harm if handled properly.
Coupons, discounts, and free consultations are ways to bring in both new and repeat business. For example, if you are a mechanic, your customers are likely to value a loyalty card offering one free oil change with the purchase of nine. Professionals such as lawyers can show they operate in good faith by offering a free consultation to help with a customer’s legal troubles. Show people you care by rewarding them for continuing to come back.
Be a good corporate citizen. Participate in volunteer activities or charitable causes that are important to your customers. Treat the environment with respect. Show that you care more about people than you do about money.
While the ways you can go above and beyond for customers are nearly endless, the five steps listed are a great start. Customers are the lifeblood of any organization, small or large. Keep them happy and your business will prosper for a long time to come.