Let’s set the stage. You know that in order for your business to survive, you need to be on the internet. So, you set up a website. It’s looking good so far—it has a slick design, some shiny buttons, a shop, and your product front and center. Now for the next step: converting those views and clicks into sales.

Customer Service

Customer service is more than a live chat and 1-800 number. Customer service begins when your client first navigates to the website.

Ask yourself: is my website…

1.) Easy to navigate? Are the navigation buttons (home, services, about, next page, help, shop, etc.) easy to find? People won’t buy anything if they can’t find the shop.

2.) Are the third-party ads obtrusively placed? Are there pop-up ads? Customers are less likely to return to the site if there are obnoxious ads.

3.) Professionally designed? A dated website layout and low-quality images take away from your professional image and rob the trust of potential customers. If you don’t know how to code, consider hiring outside help. Keep images high quality using .png file formats, not .jpeg.

4.) SEO-friendly? SEO stands for “Search Engine Optimization.” For example, if a Pittsburgh-based customer needs a lawn care service, they’ll search for something like “lawn care Pittsburgh.” The search engine will then check every website with those keywords. So, if your business has “the best landscaping services in the region” instead of “lawn care Pittsburgh,” it won’t show up in the search results.

Marketing

Products live or die by their marketing. The same is true for websites. Before you launch an ad campaign, consider these things.

1.) Who is your target audience? What is their sex and age range?

2.) Do you know of other businesses with products that complement yours? Could you run an ad on their website, or trade links and advertise each other?

3.) Are you taking advantage of social media? Some businesses have run (hilarious) ads over these platforms, attracting a lot of attention and spawning viral memes.

Once you have a professional website, solid customer service, and an airtight ad campaign, you should start seeing results. If it doesn’t work right away, don’t worry. Every business is unique. Experiment with your ads and website to see what works best. You might start something great!

References:

10 Principles Of Good Website Design | Smashing Magazine

What is SEO? | Active Resource Group

Expand Your Market by Building Complementary Business Relationships | Spatially

How To Use Social Media To Promote Your Small Business | Forbes

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