Listening to your customers is one of the most important things that you can do for your business. It not only allows you to adapt to a changing market, but it allows you to make changes and optimize your business from the ground up.
If you are currently doing something incorrectly and aggravating customers or making things challenging for them, listening to those customers is how you get over this hurdle, address their pain points, and make life easier for them. This could be your ticket to higher conversions, more sales, and innovative solutions to changes in your industry.
Send out a survey to customers – ask for their opinion
When someone is paying you a lot of money to perform a task, they typically expect a very high level of competence. If they do not feel that they are getting your best service and absolute dedication to the cause, they probably will become dissatisfied. You may already sense some dissatisfaction with your customers, but the only way to know for sure is to ask them. Sending out an email and asking for their opinion on your business is not the best way to go about it because you’ll get all types of different responses and the question is not very direct. Instead, you should send out a customer survey asking a variety of different questions, each with an intended style of response. This allows you to listen to clients and use their feedback as constructive criticism for making changes and optimizing your business for the better.
Run an email campaign letting them know of their importance
It’s important to let your customers know just how much you value their opinion. One of the best ways to do this is to create an email campaign that asks for their suggestions and feedback on your business. In the process, it should also share some insights into just how valuable they are to you and how much you value their business. Be sure to express in an authentic way that you cherish their long-term relationship with your brand and are looking for any and every way to improve going forward.
Use their insight constructively
When a customer has something negative to say, chances are this opinion shared among multiple clients. This is why it’s important to use customer insight constructively and to make changes based on their suggestions. It’s highly unlikely that the customer is going to provide negative feedback and not give any suggestion on how you can improve. Use their ideas and even contact them to find out more information if you have to. The most important thing to do is to strive to improve.
Being able to adapt to a changing market is about listening to clients and using those existing relationships to your advantage. Don’t shut out the customers that you had worked with before, even if the relationship wasn’t ideal. Instead, use this as an opportunity to gain some perspective on how they feel. There’s always valuable data and information that can be used to make adjustments to the way you do things.